Budweiser Releases New Brew
Based on an Anheuser-Busch Recipe Once Halted by Prohibition
Budweiser is giving beer lovers the chance to experience and taste history with the release of its limited-edition 1933 Repeal Reserve Amber Lager. The recipe behind Repeal Reserve dates back to the pre-Prohibition era when Adolphus Busch created and brewed a special Amber Lager for his friends and local community to enjoy. Due to the onset of Prohibition in 1920, the beer didn’t have a chance to be distributed widely outside the St. Louis area… until now. Beginning today, Budweiser is releasing this historically inspired recipe nationwide to celebrate the Repeal of Prohibition.
The Prohibition era marks a defining moment for the Great American Lager, as the brand, and the country, faced 13 years without a drop of beer. Budweiser’s limited-edition 1933 Repeal Reserve is brewed to recognize and raise a cold one to America’s determination through Prohibition.
“We are excited to mark the upcoming holiday season and the anniversary of the repeal of Prohibition with this new brew based on a forgotten recipe,” said Ricardo Marques, vice president, Budweiser. “While Budweiser Repeal Reserve is a great tasting Amber Lager, it also tells the story of an important part of our history and gives reason for celebration.”
The amber lager consists of a light, hoppy aroma and a rich caramel-malt taste. As a nod to the pre-Prohibition era, Repeal Reserve boasts a higher ABV than original Budweiser – 6.1% vs. 5%. And, inspired by the earlier style of beers, new Repeal Reserve comes packaged in a vintage Budweiser stubby bottle.